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Within the context of the Balanced Scorecard, objectives are the end game that supports the strategic intent of the organisation. Based on the traditional "Perspectives": Financial, Customer, Internal Processes, and Learning and Growth; objectives are derived from the strategic direction within these four perspectives. The objectives are a call to action with a defined resultant outc

Balanced Scorecard An integrated control system developed by Kaplan and Norton to map and control the implementation of business strategy through it's component strategic and operational metrics. This ensures organisational focus, in what is largely real-time, and hence the successful implementation of the strategy. The Scorecard provides an easy to understand and easy to communicate system o